In Paris, people will do whatever it takes to fit into a parking space. We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly.

We installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score.

In 2007 Irish police noticed an alarming trend: They had written more than 50 tickets to one driver, a Prawo Jazdy. In traffic stops he had offered Polish credentials with varying addresses, and the repeated citations had failed to improve his driving.

In June they realized their mistake: Prawo Jazdy is Polish for  driver's license.